Kendrick Lamar to Headline Super Bowl Halftime Show
New York, NY – In a move that is sure to excite fans worldwide, the National Football League (NFL) and Apple Music announced on Sunday that Grammy and Pulitzer Prize-winning rapper Kendrick Lamar will headline the upcoming Super Bowl halftime show.
This will mark Lamar’s second appearance at the prestigious event, but his first as the main act. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why,” Lamar said in a statement.
The Super Bowl will take place on February 9, 2025, in New Orleans, Louisiana. Lamar previously performed at the 2022 Super Bowl alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige, earning an Emmy Award for their performance.
Known for his innovative lyricism and groundbreaking music, Lamar has solidified his status as one of the most influential figures in hip-hop. In 2018, he became the first hip-hop artist to win the Pulitzer Prize for Music.
“Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” said Seth Dudowsky, NFL’s Head of Music.
Lamar has been in the news recently for a high-profile feud with Canadian rapper Drake. The two artists traded diss tracks earlier this year, with Lamar’s contributions to tracks like “Like That” and “Not Like Us” becoming major hits.
Joining the ranks of iconic performers like Rihanna, Usher, Beyoncé, the Rolling Stones, and Bruce Springsteen, Lamar’s halftime show is sure to be one of the most anticipated events of the year. The Super Bowl is the largest sporting event in the United States, drawing tens of millions of viewers both domestically and internationally.
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