Is Bonang Matheba the New Face of L’Oréal?
Image source: nationalpost
Published by: Omphile Pule
South African TV personality Bonang Matheba, also known as Queen B, has landed a major role as the new face of L’Oréal. Matheba steps into the shoes of actress Thuso Mbedu, becoming the latest ambassador for the global beauty brand.
Matheba’s rise in the beauty industry has been notable, having previously been the first South African ambassador for Revlon. Her partnership with American brand Steve Madden for their 2023 collection further solidified her influence in the fashion and beauty world.
An insider revealed that Matheba clinched the ambassador role after an impressive pitch to L’Oréal. While her specific role as a digital ambassador was mentioned, uncertainty surrounds Mbedu’s contract status with the brand.
“She knows her story. She gave a very impressive pitch. She will be starting to shoot for the brand over the next coming weekend and has been traveling with them,” the insider commented.
Matheba’s appointment signifies a new chapter for L’Oréal, with the TV personality poised to bring her unique style and influence on the global beauty brand.
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